The following article gives a clear explanation of Google’s improved tracking method by using asynchronous tracking. The steps to upgrade your WordPress site are very simple, especially if you use one of the two plugins mentioned in the article.
If you don’t use the new tracking code yet then I recommend doing it as it will make your web pages load faster and enhance the collection of analytics data.
Nearly every WordPress site has Google Analytics tracking code on it in order to capture valuable information about website traffic and marketing effectiveness. Google has made improvements to its tracking method within the past year and you will need to upgrade on your end in order to take advantage of the new asynchronous tracking.
- Faster tracking code load times for your web pages due to improved browser execution
- Enhanced data collection & accuracy
If you’re still using the old tracking method, there’s no reason to put off switching. It’s very easy to change to asynchronous tracking, whether you’re adding the snippet yourself or using a plugin.